Daniel Wolfe of Somesuch and Anonymous Content directed this “Script to Screen” spot which shows how Sony technology is ubiquitous from the inception to completion of a movie–starting with a fledgling writer’s penning of a script to it eventually becoming the feature attraction at a theater near you. From the writing, producing, recording, editing and projecting of a film, to watching it on the 4K TV in your living room, Sony is there at every step of the entertainment experience.
“Script to Screen” is the centerpiece spot of Sony’s “Be Moved” campaign out of Wieden+Kennedy, Portland, Ore.
Credits
Client Sony Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Derek Szynal, copywriter; Devin Gillespie, art director; Jessica Staples, producer; Josie Goldberg, social strategy; Anibal Casso, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production. Production Anonymous Content/Somesuch Daniel Wolfe, director; Jeff Baron, Tim Nash, exec producers; Caroline Pham, line producer; Robbie Ryan, DP. Editorial Cosmo Street/Trim Editing Tom Lindsay, editor; Jaclyn Paris, exec post producer; Marie Mangahas, post producer. VFX The Mill Sue Troyan, exec VFX producer; Kait Boehm, VFX producer; Billy Higgins, lead Flame artist; Steve Cokonis, Anthony Petitti, Flame assist; Scott Johnson, Smoke artist; Greg Park, Clare Carrellas, motion graphics. Music Walker Song “Central Services/The Office” (original recording); Sara Matarazzo, exec producer. Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, exec producer. Audio Lime Studios Rohan Young, mixer; Susie Boyajan, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
