Oscar-winning documentary filmmaker (Taxi to the Dark Side) Alex Gibney via Chelsea Pictures directed this global launch campaign for the 2015 Ford Mustang out of Team Detroit. He helmed a spot and 12 online films capturing “Mustang Moments” for different people who get big breaks towards realizing their career aspirations.
In “The Voice Actor,” we meet a young man who drives a Ford Mustang, and is put in the figurative driver’s seat when it comes to his ambition as he gets the chance to audition as a voice performer for a movie project at Tippett Studios in Berkeley, Calif.
Credits
Client Ford Motor Company/Mustang Agency Team Detroit Toby Barlow, chief creative officer; Matt Soldan, executive creative director; Erik Moe, Adam Hull, creative directors; Sarah Sarwar, sr. art director; Loren Victory, director of integrated production; Bob Rashid, executive producer. Production Chelsea Alex Gibney, director; Allison Amon, Lisa Mehling, exec producers/owners; Pat McGoldrich, exec producer; Adam Guliner, head of production; Howard Woffinden, line producer; Dave Normand, 1st assistant director; Greg Grill, production supervisor; Emily Downey, assistant production supervisor; Liz Rowley, talent coordinator, Eric Treml, DP; Dale Thaw, production designer. Editorial Union Editorial Jay Friedkin, editor; Michael Raimondi, exec producer/president; Megan Dahlman, exec producer/VP; Logan Aries, producer. Post resolution LA Todd Iorio, Evan Guidera, Maury Rosenfeld, VFX artists. Audio Post resolution LA Milos Zivkovic, mixing/sound design. Casting Jamie Arsenault, casting director; Marie Retallick, associate casting director.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
