Park Pictures’ Vincent Haycock directed a call to action in this PSA, “Bystander,” for the “It’s On Us” campaign out of agency Mekanism for The White House and Generation Progress. The “It’s On Us” campaign challenges everyone on campuses to see sexual assault as their personal responsibility to prevent, particularly targeting male students.
In this piece, a male bystander at a campus party keeps an eye on a woman in jeopardy and intervenes to help prevent what might have otherwise escalated into a case of sexual assault.
Credits
Client The White House/Generation Progress Agency Mekanism Jason Harris, CEO/president; David Horowitz, creative director; Eric Zuncic, head of strategy; Albert Ignacio, design director; Caroline Moncure, associate director, brand manager; Kati Haberstock, sr. producer; Sean Cosier, creative technology director; Amber Cope, sr. producer. Production Park Pictures Vincent Haycock, director; Jackie Kelman-Bisbee, Mary Ann Marino, exec producers; Alex Fisch, Caroline Kousidonis, line producers; Lance Acord, DP; John Goldsmith, production designer; Christina Blacklaller, costumes. Editorial White House Post Adam Robinson, editor; Joni Williamson, exec producer; Kristin Branstetter, producer. VFX Carbon Music Squeak E Clean Amy Crilly, sr. producer Audio Eleven Sound Suzanne Hollingshead, exec producer
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
