Joseph Kahn of HSI directed this piece featuring international soccer stars Didier Drogba and Lionel Messi who are in race to find the most epic food on the planet. Their globe-trotting culinary appetites are facilitated by Turkish Airlines which takes them everywhere as their competition escalates.
Titled “Drogba vs. Messi Epic Food,” the film seeks to engage viewers further with EpicFoodMap.com. Soon Turkish Airlines will be launching a competition to upload your own epic food travel photo to win a trip to the locations in the commercial. Drogba and Messi will be kicking it off on November 18 with their favorite foods. The aim is to create the world’s most adventurous food map, which inspires people to travel to new destinations.
Agency is CP+B London.
Credits
Client Turkish Airlines Agency CP+B London Matt Gooden, Ben Walker, executive creative directors; Ben Carey, Henrik Delehag, creative directors; Emmy Penz, copywriter; Philip Sinclair, art director; Rob Steiner, producer; Nimi Raja, planner. Production HSI Joseph Kahn, director; Nicola Kenney, producer. U La La James Stewart, producer. Music Title of Music–“Jakil”; Lank & Tank, music artists; Banks Music Publishing; Pitch & Sync, music executive producer. Postproduction Finalize
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
