Creative think tank The Ebeling Group has produced three new films for Sony, unveiling the real-life stories of individuals who use the Sony Xperia Z3 smartphone to achieve incredible things. Created with agency DigitasLBi, the “Demand Great” campaign serves to spotlight the phone’s features, while showing viewers the greater impact that its cutting-edge technology can have on the world.
The short titled Playback shares the touching story of a passionate audio archivist, Matt Sohn, who discovered a tape among his father’s belongings. Sohn digitizes the music in amazing Hi-Res Audio, and reunites it with its creator Grover Pruitt, 47 years after the original recording.
David Usui and Ben Wu (Lost and Found) directed via The Ebeling Group.
CreditsClient Sony Mobile Agency DigitasLBi Simon Gill, creative director; Richard Morgan, art director; Christopher McKee, copywriter; Mike Clear, head of production; Tobias Moellenbach, Filip Johansson, producers; Aran Gray, project manager; Ed Beard, Bernard Valentine, planners. Production The Ebeling Group David Usui, Ben Wu (Lost and Found), directors; Mick Ebeling, exec producer; Ritu Paramesh, producer. Editorial Drew Blatman, editor. Post Knock Knock, London Lajos Pataki, colorist. Audio Pure Sound, Soho, London.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More