Creative think tank The Ebeling Group has produced three new films for Sony, unveiling the real-life stories of individuals who use the Sony Xperia Z3 smartphone to achieve incredible things. Created with agency DigitasLBi, the “Demand Great” campaign serves to spotlight the phone’s features, while showing viewers the greater impact that its cutting-edge technology can have on the world.
The short titled Playback shares the touching story of a passionate audio archivist, Matt Sohn, who discovered a tape among his father’s belongings. Sohn digitizes the music in amazing Hi-Res Audio, and reunites it with its creator Grover Pruitt, 47 years after the original recording.
David Usui and Ben Wu (Lost and Found) directed via The Ebeling Group.
Credits
Client Sony Mobile Agency DigitasLBi Simon Gill, creative director; Richard Morgan, art director; Christopher McKee, copywriter; Mike Clear, head of production; Tobias Moellenbach, Filip Johansson, producers; Aran Gray, project manager; Ed Beard, Bernard Valentine, planners. Production The Ebeling Group David Usui, Ben Wu (Lost and Found), directors; Mick Ebeling, exec producer; Ritu Paramesh, producer. Editorial Drew Blatman, editor. Post Knock Knock, London Lajos Pataki, colorist. Audio Pure Sound, Soho, London.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
