“Make History,” a cinematic commercial created by creative agency Mistress in collaboration with Ubisoft and Digital Domain, promotes the upcoming release of the much anticipated game Assassin’s Creed Unity.
The French Revolution is the setting of the game which follows the master assassin Arno Victor Dorian on a deadly path of redemption during the brutal French Revolution. “Make History” seamlessly integrates the Assassin’s Creed Unity backdrop around Notre Dame and the Paris skyline with original scenes, live-action characters, and CG doubles. The spot features a new Assassin’s Creed campaign tagline “Make History.”
Credits
Client Ubisoft/Assassin’s Creed Unity Agency Mistress Scott Harris, partner/creative director; Ben Beale, Rory Forrest, associate creative directors; Kay Lynn Dutcher, sr. producer; Jeremiah Murlless, grand director. Production Mothership Media, Inc. Neil Huxley, director; Rich Flier, president; Scott Gemmell, exec producer; Justin Si Diener, line producer. Digital Domain Rich Flier, president; Scott Gemmell, exec producer; Janelle Croshaw, VFX supervisor; Carla Attansio, VFX sr. producer; William “Lee” Carlton, CG supervisor; Steve Preeg, animation director; Jonathan Green, matte painter; Brian Creasey, Gideon Vandegrift, David Liu, Daisuke Nagae, digital artists; Benjamin Cinelli, animation lead; Ross Emery, cinematographer. Music Robot Repair Audio 740 Sound Design Rommel Molina, sound designer/final mixer
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More