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    MOFILM goes the distance for Foot Locker’s “I’m A Runner”

    By SHOOTUpdated:No Comments2645 Views

    Debuting during this past weekend’s TCS New York City Marathon on WABC-TV and ESPN2, “I’m A Runner” was created by MOFILM and director Landon Donoho. MOFILM is a crowdsourcing agency that discovers new talent and fresh ideas for brands through creative competitions.

    This spot features Philip Clark, an amputee runner who met Donoho and producer Melissa Lahti while they were interviewing runners for Foot Locker’s “All Runners Welcome” campaign.

    “I’m A Runner” was spun from that campaign after Donoho learned Clark’s story over burgers and the drone of a jukebox playing oldies at a local tavern—Clark’s battle with bone cancer, the decision to amputate his leg, rehab and recovery including lots of running. Donoho explained: “The core of our concept is that everyone has the ability to find the freedom and release of running. We could not have found a more perfect representative of this thought than Philip.”

    Credits

    Client Foot Locker Agency MOFILM David Alberts, executive creative director; Jeffrey Merrihue, CEO. Production Landon Donoho, director/editor; Melissa Lahti, producer/concept; Allen Wier, assistant producer; John Rock, Cameron Cristoff, grip/swing. Sound Design Kenneth Lovell

    ScreenWork Categories:Commercial
    Video Tags:Mofilm



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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