With a sense of self-deprecating humor and tongue firmly in cheek, john st. created this video which touts its advertising/marketing acumen in the fast paced social media world. In one sequence, we’re told that social media is so instantaneous that there’s no time to think, making john st. the ideal agency because it acts without thinking.
The agency’s philosophical mantra comes under the self-coined banner of “reactivism.” This enables john st. to create compelling content for its clients in seconds–quite a departure from the agencies that take hours to respond to the latest trending hashtag.
Matthew Bissonnette directed this agency self-promotional piece titled “Reactvertising,” which was produced by Holiday Films/Nimble Content for agency and client john st.
Credits
Client john st., Toronto Agency john st. Stephen Jurisic, Angus Tucker, creative directors; Jacob Greer, copywriter; Denver Eastman, art director; Mike Hasinoff, executive producer. Production Holiday Films/Nimble Content Matthew Bissonnette, director; Josefina Nadurata, executive producer; Andrew Lynch, exec producer/line producer; Catherine Lutes, DP. Editorial Relish Chris Murphy, editor; Sally Leggett, exec producer; Michael Barker, assistant editor. VFX/Post Topix Matt Dochstader, VFX compositor; Chris Johnson, Pearce Perkins, 3D/2D animation; Eurene Marchio, VFX exec producer. Post Alter Ego Wade Odlum, Eric Whipp, colorists. Audio Vapor Music Joey Serlin, audio creative director; Lindsey Bates, audio exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
