“The Big Anniversary Rig” tells the story of a hopeless romantic, far away from home on his first wedding anniversary. He proves you can overcome being apart, if you “WeMo That,” WeMo being the home automation company that gives you the ability to be at home even when you’re not. WeMo is a simple way to control your household electronics and appliances on your mobile. From anywhere. In short, when you connect something to a WeMo like a lamp, curling iron, game console or buy a product that has WeMo built-in like a Crock-Pot Smart Slow Cooker, Mr. Coffee Smart Coffeemaker or Holmes Whole Room Smart Humidifier, you can control it from afar.
Directed by Michael Clowater of Radke Film Group, Toronto, for CP+B, “The Big Anniversary Rig” spot is appearing online and scheduled to air on network TV in November.
Credits
Client WeMo Agency CP+B Sue Anderson, VP/executive creative director; Robin Fitzgerald, VP/creative director; Hoj Jomehri, creative director; Antonio Marcato, Gary Du Toit, Brian Friedrich, associate creative directors; Heather Weiss, art director; Joshua Hacohen, copywriter; Kate Hildebrant, VP/director of video production; Corey Bartha, executive producer; Dustin Freeman, integrated producer; Jake Burnett, jr. video producer; Corey Szcopinski, VP/creative technology; Beth DeMarco, content supervisor; Linda Gonzalez, content manager. Production Radke Film Group, Toronto Michael Clowater, director; Jeff Trenner, line producer; Nicolas Bolduc, DP. Editorial NO6 Los Angeles James Duffy, editor; Kyle Whitmore, assistant editor; Kendra Desai, post producer; Crissy DeSimone, exec producer. Post Method Studios, L.A. Aidan Thomas, Flame artist. Post Company 3 Stefan Sonnenfeld, colorist. Audio Lime Studios Mark Meyuhas, engineer.
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
