“The Big Anniversary Rig” tells the story of a hopeless romantic, far away from home on his first wedding anniversary. He proves you can overcome being apart, if you “WeMo That,” WeMo being the home automation company that gives you the ability to be at home even when you’re not. WeMo is a simple way to control your household electronics and appliances on your mobile. From anywhere. In short, when you connect something to a WeMo like a lamp, curling iron, game console or buy a product that has WeMo built-in like a Crock-Pot Smart Slow Cooker, Mr. Coffee Smart Coffeemaker or Holmes Whole Room Smart Humidifier, you can control it from afar.
Directed by Michael Clowater of Radke Film Group, Toronto, for CP+B, “The Big Anniversary Rig” spot is appearing online and scheduled to air on network TV in November.
Credits
Client WeMo Agency CP+B Sue Anderson, VP/executive creative director; Robin Fitzgerald, VP/creative director; Hoj Jomehri, creative director; Antonio Marcato, Gary Du Toit, Brian Friedrich, associate creative directors; Heather Weiss, art director; Joshua Hacohen, copywriter; Kate Hildebrant, VP/director of video production; Corey Bartha, executive producer; Dustin Freeman, integrated producer; Jake Burnett, jr. video producer; Corey Szcopinski, VP/creative technology; Beth DeMarco, content supervisor; Linda Gonzalez, content manager. Production Radke Film Group, Toronto Michael Clowater, director; Jeff Trenner, line producer; Nicolas Bolduc, DP. Editorial NO6 Los Angeles James Duffy, editor; Kyle Whitmore, assistant editor; Kendra Desai, post producer; Crissy DeSimone, exec producer. Post Method Studios, L.A. Aidan Thomas, Flame artist. Post Company 3 Stefan Sonnenfeld, colorist. Audio Lime Studios Mark Meyuhas, engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
