Agency David&Goliath partnered with Scientific Games (MDI) for a national Lottery assignment to launch the new Monopoly Millionaires’ Club Game. This new game changes the structure of lottery prizes by awarding multiple millionaires per draw after the initial jackpot is won.
The campaign effort behind the game launched with a :30 titled “Hot Air Balloon.” Driven by Jimmy Durante’s famous soundtrack “Make Someone Happy,” the spot shows people getting happy as soon as they don a Monopoly-style top hat, a symbol used to symbolize membership in the Monopoly Millionaires’ Club–a Club where one becomes two, two becomes five, and five becomes fifty. With this new game, more and more people are becoming millionaires. Turns out top hats are appearing all over, having been dropped from a hot-air balloon and picked up by the lucky winners.
Kim Geldenhuys directed via Bob Industries. Method Studios was the VFX house.
David&Goliath began working with Scientific Games as a result of its work as ad agency for the California Lottery since 2010.
This is the first time that all Lottery jurisdictions have opted to run one, national campaign as opposed to their own local marketing efforts for a specific game. The estimated spend for this campaign is over $36 million for this October launch, and more than $50 million by Q1 of 2015.
Credits
Client Scientific Games/MDI Entertainment, LLC Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Mark Monteiro, creative director; Greg Buri, associate creative director/copywriter; Basil Cowieson, associate creative director/art director; Allen Yu, art director; Patrick Que, jr. copywriter; Paul Albanese, head of broadcast production; Karen Jean, sr. broadcat producer; Kristen Knape, strategic planning director. Production Bob Industries Kim Geldenhuys, director; Eric Treml, DP; TK Knowles, John O’Grady, Chuck Ryant, exec producers; Mark Walejko, line producer. Editorial Spinach LA Shane Reid (courtesy of Whitehouse Post), editor; Sam Perkins, assistant editor (courtesy of Whitehouse Post); Jonathan Carpio, post producer. Post Company 3 Sean Coleman, colorist; Alexis Guajardo, producer. VFX Method Studios Stephanie Gilgar, exec producer; Pip Malone, producer; Ben Walsh, VFX supervisor; Patrick Ferguson, compositing supervisor; Nicole Saccardi, Elena Bovetti, coordinators; Nick St. Clair, Chris Perkowitz, animators; Matt Friendlander, matte painter; Wade Ryer, rigger; Dan Bodenstein, FX artist; Jessie Amadio, lighter; Jamie Bowers, texture artist; Scott Brust, modeler; Lauren Van Houten, tracking lead; Tom Stanton, Rebecca McKee, tracking artists; Johnny Andow-Barker, tracking coordinator; Stephanie Sweeney, roto & paint supervisor; Pam Gonzales, Nick Onstad, roto & paint artists. Music “Make Someone Happy” Jimmy Durante. Audio Lime Studios Mark Meyuhas, sound designer/mixer; Matt Miller, assistant mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More