Agency David&Goliath partnered with Scientific Games (MDI) for a national Lottery assignment to launch the new Monopoly Millionaires’ Club Game. This new game changes the structure of lottery prizes by awarding multiple millionaires per draw after the initial jackpot is won.
The campaign effort behind the game launched with a :30 titled “Hot Air Balloon.” Driven by Jimmy Durante’s famous soundtrack “Make Someone Happy,” the spot shows people getting happy as soon as they don a Monopoly-style top hat, a symbol used to symbolize membership in the Monopoly Millionaires’ Club–a Club where one becomes two, two becomes five, and five becomes fifty. With this new game, more and more people are becoming millionaires. Turns out top hats are appearing all over, having been dropped from a hot-air balloon and picked up by the lucky winners.
Kim Geldenhuys directed via Bob Industries. Method Studios was the VFX house.
David&Goliath began working with Scientific Games as a result of its work as ad agency for the California Lottery since 2010.
This is the first time that all Lottery jurisdictions have opted to run one, national campaign as opposed to their own local marketing efforts for a specific game. The estimated spend for this campaign is over $36 million for this October launch, and more than $50 million by Q1 of 2015.
Credits
Client Scientific Games/MDI Entertainment, LLC Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Mark Monteiro, creative director; Greg Buri, associate creative director/copywriter; Basil Cowieson, associate creative director/art director; Allen Yu, art director; Patrick Que, jr. copywriter; Paul Albanese, head of broadcast production; Karen Jean, sr. broadcat producer; Kristen Knape, strategic planning director. Production Bob Industries Kim Geldenhuys, director; Eric Treml, DP; TK Knowles, John O’Grady, Chuck Ryant, exec producers; Mark Walejko, line producer. Editorial Spinach LA Shane Reid (courtesy of Whitehouse Post), editor; Sam Perkins, assistant editor (courtesy of Whitehouse Post); Jonathan Carpio, post producer. Post Company 3 Sean Coleman, colorist; Alexis Guajardo, producer. VFX Method Studios Stephanie Gilgar, exec producer; Pip Malone, producer; Ben Walsh, VFX supervisor; Patrick Ferguson, compositing supervisor; Nicole Saccardi, Elena Bovetti, coordinators; Nick St. Clair, Chris Perkowitz, animators; Matt Friendlander, matte painter; Wade Ryer, rigger; Dan Bodenstein, FX artist; Jessie Amadio, lighter; Jamie Bowers, texture artist; Scott Brust, modeler; Lauren Van Houten, tracking lead; Tom Stanton, Rebecca McKee, tracking artists; Johnny Andow-Barker, tracking coordinator; Stephanie Sweeney, roto & paint supervisor; Pam Gonzales, Nick Onstad, roto & paint artists. Music “Make Someone Happy” Jimmy Durante. Audio Lime Studios Mark Meyuhas, sound designer/mixer; Matt Miller, assistant mixer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
