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    The Martin Agency Gets Inventive For Moen

    By SHOOTUpdated:No Comments1734 Views

    The Martin Agency devised a campaign for Moen’s Reflex Faucet which automatically retracts back into place after use. Besides its mainstream TV campaign which compares the Reflex to things people wish would put themselves away (laundry, dishes, tools), The Martin Agency is also deploying some online videos featuring how the Reflex technology has inspired some local makers to imagine and create real-life inventions that put themselves back to where they originally were.

    In this video in the Moen Inventor Series, Mike Kelley, strategic planner/maker, talked about how his young daughter is always throwing her sippy cup on the floor. He wondered, “Wouldn’t it be great if my daughter’s sippy cup could put itself away?” So he worked with some technologists and designers to create a highchair with a system similar to Moen’s Reflex system. Every time his daughter throws her cup, it puts it back where it belongs.

    Credits

    Client Moen Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Anne Marie Hite, VP/creative director; Amy Elkin, VP/associate creative director; Mike Kelley, VP/planning director; Christina Cairo, executive broadcast producer; Liza Miller, associate producer; Maggie Shifflet, jr. producer; Lassiter Stone, project manager. Production Mondial Ash Bruce, producer; Johnny St. Ours, Jarrod Russell, DPs; Nick Wurz, editor; Will Renton, colorist. Music Jonathan Fuller Audio Post Rainmaker Jeff McManus, engineer/mixer. On-camera Talent Mike Kelley

    ScreenWork Categories:Commercial
    Video Tags:The Martin Agency



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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