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    Peyton Wilson directs The Nature Conservancy’s “Our Nature”

    By SHOOTUpdated:No Comments1753 Views

    Peyton Wilson of O Positive directed this public service message for the Nature Conservancy featuring actress Jessica Chastain narrating Matthew Dickman’s poem “Our Nature.” Shot in the Sierras, the film captures a young woman who has drifted from her love and is finding her way back.  In a surprise twist, her love is revealed to be not a person, but nature.

    “This is a departure for the Conservancy.  Instead of a typical PSA where we explain who we are and what we do in a very intellectual way, we worked with Peyton, O Positive and Jessica Chastain to create an entirely different type of story–one we hope will intrigue and inspire new audiences to remember their love of nature and to get involved,” said Jordan Peavey, marketing director for The Nature Conservancy in California.

    O Positive served as both production company and ad agency on the project. The PSA is the flagship creative for the #cantlivewithoutnature campaign and can be viewed at www.cantlivewithoutnature.org.  Viewers can explore their love for nature on the site and get involved with The Nature Conservancy to keep their love alive.  

    Credits

    Client The Nature Conservancy Agency O Positive Matthew Dickman, copywriter; Jennifer Feikin, producer. Production O Positive Films Peyton Wilson, director; Ralph Laucella, exec producer; Fran Borden, producer; Tami Reiker, DP. Editorial Rock Paper Scissors Biff Butler, editor; Eve Kornblum, exec producer. Music Andy Huckvale, composer. Audio Heard City and rock Paper Scissors Dan Fiosdorf, mixer; Eve Kornblum, exec producer.

    Video Tags:O PositivePeyton Wilson



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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