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    LOOKER Content, Cutters team on UN Women’s “HeForShe” PSA

    By SHOOTUpdated:No Comments2476 Views

    Director Eden Tyler of LOOKER Content directed this PSA in which men from a mixed group ranging in age from 23 to 60 take turns speaking up and sharing their heartfelt thoughts on the subject of women’s equality.

    The PSA premiered during a special event held last month at United Nations Headquarters hosted by UN Women Goodwill Ambassador Emma Watson. There, Watson, UN Secretary-General Ban Ki-moon, Antonio Banderas, Matt Damon, Robert De Niro, Patrick Stewart, Kiefer Sutherland, Archbishop Desmond Tutu, and many other prominent male and female thought-leaders announced the HeForShe campaign and called for broader awareness of gender inequality.

    Developed in support of UN Women’s Beijing+20 efforts, HeForShe is a solidarity movement for gender equality that seeks to engage men and boys as advocates and agents of change for the achievement of gender equality and women’s rights.  The campaign’s premise is that gender inequality is not a women’s issue but an issue that affects everyone, and that achieving equality will benefit both women and men–socially, politically and economically.

    Longer versions of this film will star in the campaign’s promotions as key parts of a worldwide reach aiming to activate one billion men over the next year. The campaign’s official website now reflects thousands of voices around the world calling for true equality for women and girls. The site is a resource for anyone seeking actionable information on how to get involved in the expanding HeForShe movement.

    Credits

    Client UN Women  Production LOOKER Content Eden Tyler, director; Eddie Stephenson, DP; Dorothy Toran, line producer. Editorial & Finishing Cutters Studios Barnett Kiel, editor; Austin Rauterkus, Casey Swoyer, Cameron Yergler, assistant editors; Elizabeth Krajewski, exec producer; Moises Tavera, Flame artist. On-screen Graphics DIA  Post Company 3 Rob Sciarratta, colorist; Angela Lupo, exec producer. Music HiFi Project Michael Kotch, composer; Paul Robb, creative director; Birgit Roberts, exec producer. Audio Another Country Mike Regan, sound designer/mixer; Tim Konn, exec producer.

    Video Tags:CuttersLOOKER Content



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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