This hidden camera video takes us to the Italian Riviera where Ambrogio Adani embarks on his first day as a parking valet at Casino San Remo.
A bit nervous, we see him park one luxury sports car after another. Then suddenly a new Volvo FH–a big rig truck famous for its starring role in the film The Ballerina Stunt–drives up the red carpet.
The secretly filmed set-up was designed to see the valet’s reaction.
The film is part of the launch of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars.
Henry-Alex Rubin of Smuggler directed for agency Forsman & Bodenfors.
Credits
Client Volvo Trucks Agency Forsman & Bodenfors Anders Eklind, Sophia Lindholm, art directors; Martin Ringqvist, Bjorn Enstrom, copywriters. Production Smuggler Henry-Alex Rubin, director; Matthew Woolf, DP; Chris Barrett, Fergus Brown, exec producers. Editorial Marshall Street Editors Spencer Ferszt, editor. Post Absolute Post, London. Music“Tighten Up,” Al Escobar and His Orchestra Courtesy of Fania Records
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
