In this spot directed by Hudson Dusters of Greenpoint Pictures for BBDO New York, Major League Baseball (MLB) pays tribute to the impact and legacy that Yankees shortstop Derek Jeter has had on baseball and, more importantly, young people. The commercial focuses on how baseball players at all levels are emulating the iconic playing style and mannerisms of Jeter who is about to retire from the game as a player.
The spot features a bevy of recognizable faces such as Mike Trout of the Los Angeles Angels, Mo’ne Davis, the young female pitching sensation who captured America’s fancy during this year’s Little League World Series, Marquis Jackson and other RBI, Little League, high school and college players. The tagline is, “A model of greatness.”
Credits
Client Major League Baseball Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Toygar Bazarkaya, executive creative director; Dominick Baccollo, creative director; Daniel Veltri, Alessandro Fruscella, associate creative directors/copywriters; Julian Katz, group executive producer; Cordelia Kipp, producer. Production Greenpoint Pictures Hudson Dusters, director; Andrew Wheeler, DP. Editorial Rock Paper Scissors Dan de Winter, editor. Post The Mill NY Fergus McCall, colorist. Music JSM
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
