Henry-Alex Rubin of Smuggler directed this commercial paying tribute to retiring Yankees shortstop Derek Jeter and his bond with the fans formed over 20 years in Big Leagues.
The spot finds Jeter walking towards one of his final games at Yankee Stadium, interacting with New Yorkers along the way–all to the strains of Frank Sinatra’s stirring rendition of “My Way.” Agency is TBWAChiatDay.
Client Gatorade Agency TBWA\Chiat\Day Stephen Butler, chief creative officer; Brent Anderson, executive creative director; Renato Fernandez, creative director; Dave Estrada, sr. art director; Nick Ciffone, sr. copywriter; Sarah Patterson, exeutive producer; Garrison Askew, assistant producer. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, partners; Lisa Rich, COO; Lisa Tauscher, exec producer; Andrew Colon, head of production; Drew Santarsiero, producer; Enrique Chediak, DP. Editorial Rock Paper Scissors Damion Clayton, editor; Dave Sellars, exec producer. Post/VFX The Mill Enca Kaul, exec producer; Melody Alexander, producer; David Lawrence, production coorindator; Jason Bergman, 2D lead; Wyatt Saverese, Nick Lines, 3D lead/artist; Hassan Taimur, 3D artist. Music Frank Sinatra “My Way” “Nothing But the Best (Remastered)” Suzane Peric, music editor. Sound Design/Mix Lime Studios. Rohan Young, mixer/sound designer; Jessica Locke, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
