Brent Harris of Skunk directed this spot which introduces us to a father who’s often on the road for work. With each business trip, he returns home with a toy for his daughter. As his business trips mount so does her collection of toys. The toy animals not only reflect the closeness of their relationship but also symbolize the points he’s collecting with each trip. Finally, we see him use his Expedia+Rewards to take his daughter on the trip of a lifetime turning all those toy animals into a real safari.
The story is one in which the dad turns “the trips you have to take for one you never forget.”
Expedia’s loyalty program, Expedia+Rewards, allows travelers to earn points from every airline and every hotel on every trip they take. To launch this new program, Expedia and ad agency 180LA are targeting frequent business travelers who are forced to spend too much time away from their loved ones.
Credits
Client Expedia Agency 180LA William Gelner, chief creative officer; Dave Horton, Matthew Woodhams-Roberts, creative directors; Ben Bliss, copywriter; Marcus Brown, art director; Natasha Wellesley, head of production; Dave Stephenson, sr. producer. Production Skunk Brent Harris, director; Max Goldman, DP; Matt Factor, managing partner/exec producer; Shelly Townsend, exec producer. Production Services Egg Films, South Africa. Jon Ronbeck, producer. Editorial Melvin Dave Groseglose, editor; Brian Scharwath, producer. Finishing/VFX The Mill LA Adam Scott, colorist; Robin McGloin, 2D lead artist; John Price, Nicholas Tayler, Patrick Munoz, 2D artists; Sue Troyan, sr. executive producer; Enca Kaul, exec producer; Kiana Bicoy, producer; Natalie Westerfield, telecine producer; Diane Valera, telecine production coordinator. Audio Post Juice Bob Gremore, mixer; Robert Gomez, assistant mixer; Natalie Pranevsky, producer. Music Human
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
