As part of its campaign for Schlage locks introducing “The Keyless Era,” agency Young & Laramore, Indianapolis, has turned out several online videos, including this one in which we meet a character who literally is a “doormat.” He’s lost his purpose in life because the spare house key is no longer hidden underneath him.
Schlage’s new keyless electronic locks have made the doormat obsolete when it comes to being the hiding place for keys. Now all people do is walk all over him.
John Douglas of Curator Pictures directed this social media spot, one of eight in the campaign, which also offers the chance to play the Keyless Ear Challenge, a 31-day scavenger hunt filled with unique clues and trivia. One lucky winner will receive a grand prize of $10,000, and there will be daily winners throughout the contest.
CreditsClient Schlage Agency Young & Laramore Carolyn Hadlock, executive creative director; Tom Denari, president/chief strategy officer; Bryan Judkins, creative director; Scott King, associate creative director/sr. writer; Zac Neulieb, art director; Sarah Holcombe, writer; Taylor Schaffer, brand action strategist; Amy Jo Deguzis, producer. Production Curator Pictures John Douglas, director; Jeffrey Waldron, DP. Editorial Foundation Content Nick Pezzillo, editor.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More