Chad Ashley of Digital Kitchen directed this animated/stylized spot from Publicis Seattle for Les Schwab, a family-owned chain of tire and auto maintenance stores. The storyline for the commercials in this campaign are based on actual letters from happy Les Schwab customers, in this case a nanny whose car conked out in a residential neighborhood and got help from a local resident who turned out to be a Les Schwab staffer.
The animated/stylized production approach provides a unique twist on the traditional testimonial.
Headquartered in Bend, Oregon, Les Schwab has over 450 retail stores in the western U.S. Campaign spots will run across western U.S. markets including Washington, Oregon, Idaho, California, Utah, Nevada, Colorado and Montana.
CreditsClient Les Schwab Agency Publicis Seattle Steve Williams, Scott Fero, creative directors; Andy Corbett, copywriter; Leslie Buker, art director; Ryan Gorcester, producer. Production Digital Kitchen, Chicago. Chad Ashley, director; Jenny Napier, producer. Sound Design HEARby Sound John Buroker, sound designer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, โSounds Grande,โ as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More