Tide honors the uniforms and the heroes who wear them from all walks of life–a tribute that’s most apropos with its break this past Labor Day weekend.
Chris Malloy of Farm League directed for Saatchi & Saatchi New York.
CreditsClient Tide Agency Saatchi & Saatchi New York Jay Benjamin, chief creative officer; Laura Muloy Ault, executive creative director; Laura Holmes, copywriter; Michael Sullivan, art director; Tanya Lesieur, chief production officer; John Doris, director of content production; Danny Miller, sr. producer. Production Farm League Chris Malloy, director; Paul Cameron, DP; Tim Lynch, exec producer; Scott Ballew, line producer. Editorial Rock Paper Scissors Aaron Tompkins, editor; Jenny Greenfield, producer; Eve Kornblum, exec producer. Audio Post Sonic Union Fernando Ascani, sound engineer. Music Future Perfect Victor Magro, Maxwell Gosling, producers. Post The Mill NY Greg Reese, colorist.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More