David Shane of O Positive directed this spot which shows that just as sportscasters at ESPN play fantasy football, football players (New York Giants wide receiver Victor Cruz, New Orleans Saints tight end Jimmy Graham) and other game professionals play fantasy Sportscenter, picking the on-air personalities and reporters who figure to have good years.
This offbeat look at fantasy play was conceived by a creative team at Wieden+Kennedy, New York.
Client ESPN Agency Wieden+Kennedy, New York Brandon Henderson, Caleb Jensen, creative directors; Jeff Dryer, art director; Laddie Peterson, copywriter; Temma Shoaf, executive producer. Production O Positive David Shane, director; Marc Grill, exec producer/line producer; Dave Morabito, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Mike Leuis, assistant editor; Sasha Hirschfeld, post producer. Visual Effects The Mill Clairellen Wallin, producer; Jamin Clutcher, lead Flame artist/creative director; Brandon Danowski, assist. Audio Post Heard City Philip Loeb, mixer; Gloria Pitagorsky, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
