Steve Miller of @radical.media directed this spot in which NFL rookie quarterback Johnny Manziel, a.k.a. Johnny Football, is transformed by hunger into spandex-wearing aerobics instructor “Johnny Jamboogie.”
A Snickers bar returns Manziel to his Johnny Football persona. Agency is BBDO New York.
Client Mars/Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Gianfranco Arena, Peter Kain, executive creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Patrick Smith, producer; Melissa Chester, executive music producer. Production @radical.media Steve Miller director; Frank Scherma, Gregg Carlesimo, exec producers; Barbara Benson, producer; Ted Liotopoulos, production supervisor; Mandy Walker, DP; Tom Foden, production designer. Recording Studio/Audio Post Heard City Philip Loeb, audio engineer. Editorial Cutting Room Chuck Willis, editor; Melissa Lubin, exec producer; Anna Petitti, producer. VFX Light of Day Music “You’re My Love”
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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