Consider this the birth of a notion as directed by Noam Murro of Biscuit Filmworks for BBDO New York.
This GE short depicts the birth of an idea–which is in the form of an odd looking, initially ostracized creature. Rejected everywhere, this idea finally stumbles into GE’s offices where it is nurtured, realizes its full beauty and potential, and gains the proper credit it deserves.
The film is intended to resonate with recent college graduates thinking about their careers—an audience GE is hoping to reach with this message.
The film will be posted across all of GE’s social channels from Facebook and Twitter to LinkedIn, Tumblr and others.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York, & copywriter; Michael Aimette, executive creative director; Ralph Watson, Matt Vescovo, supervising art directors; Diane Hill, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Noam Murro, director; Eric Schmidt, DP; Jay Veal, line producer. Editorial Rock Paper Scissors Stewart Reeves, editor; Luke McIntosh, assistant editor; Malanie Gaglianol producer. VFX Legacy EFX, puppets. Alan Scott, chief of design. VFX Method Studios Gabby Gourrier, EP; Pip Malone, producer; Rob Hodgson, VFX supervisor; Keith Roberts, animation & co-VFX supervisor; Nicole Saccardi, coordinator; Brian Burke, CG supervisor; Matt Williamson, Aaron Schultz, animators; Mark Renton, conform artist; Sandro Blattner, compositor; Lyndsey Horton, Ryan Rogers, riggers; Schoichi Matsubara, lighter; Brian Ripley, texture artist; Chad Roen, modeler; Johnny Andow-Barker, tracking coordinator; Lauren Van Houten, tracking lead; Rebecca McKee, tracking artist; Pam Gonzales, paint artist; Crystie Schrecengost, Marvin Jones, roto & paint artists; Stephanie Sweeney, roto & paint supervisor. Music/Sound Design Emoto Steve Hampton, composer. Audio Post Heard City Keith Reynaud, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
