Henry-Alex Rubin of Smuggler directed this spot starring comedian Samantha Bee from Comedy Central’s “The Daily Show” in which a slow “up” escalator is seen next to a “down” escalator moving at regular speed, provoking the wry observation that eyes match, socks match, “Shouldn’t up be as fast as down?!”
Well, that’s not on cable internet. But by the end of the year, FiOS customers will be able to upload (posts to Facebook, YouTube and the like) at the same download speed they have already purchased at no additional cost.
Agency is McCann New York.
CreditsClient Verizon FiOS Agency McCann New York Rob Reilly, global creative chairman; Sean Bryan, Tom Murphy, chief creative officers; Jesse Potack, group creative director/copy; Benjamin Vendramin, group creative director/art; Evan Atherton, jr. copywriter; Sara Ward, integrated producer. Production Smuggler Henry-Alex Rubin, director. Editorial MacKenzie Cutler, NY Erik Jaroi, editor. Music JSM Music Audio Sonic Union Paul Weiss, miser. GFX/Special Effects Charlex
Quantas, Creative Agency Convicts, Director Justin McMillan Bring Us “Australia in the Sky”
For the first time in a decade, Qantas has unveiled a brand campaign in the North American market as demand for travel between the U.S. and Australia continues to grow.
Academy Award-nominated writer, producer and director Baz Luhrmann and four-time Academy Award-winning costume and production designer Catherine Martin act as creative consultants and ambassadors for the campaign, titled “Australia in the Sky,” which features Qantas crew alongside an all-star cast of Australian talent including actor and model Charlee Fraser and model Jess Hart.
The campaign lands as Qantas celebrates 70 years of flying to North America this year and continues to invest in new aircraft and routes servicing the U.S., including Project Sunrise non-stop flights which are expected to take-off between Sydney and New York in 2026.
Filmed at Qantas’ Los Angeles hangar onboard an A380 aircraft, the campaign also features scenes from famous locations around Australia including Sydney’s iconic Bondi Beach and a flyover of Sydney Harbor, as well as Melbourne’s Federation Square and the Great Barrier Reef.
Qantas tapped creative agency Convicts to develop the concept and creative for the campaign, which is directed by Australian director Justin McMillan.
“Sharing the spirit of Qantas with our mates in the U.S.--and around the world--has always been a dream of ours,” said Pete Maiden, founder and CEO of Convicts. “Qantas isn’t just a national favorite down under, the airline brings the Aussie energy to life on their flights with the little touches of magic--from the menu to the staff to the overall energy on the plane--that we captured and amplified in our ‘Australia in the Sky’ campaign. When we approached the Aussie creative... Read More