This spot which launched last night with a high-profile placement during the MTV Video Music Awards marked the start of a relationship between State Farm and Lorne Michaels’ media and entertainment company, Broadway Video Entertainment (BVE), and its Saturday Night Live properties as SNL celebrates its 40-year anniversary.
The campaign features SNL characters such as Hans & Franz (Kevin Nealon and Dana Carvey) and Richmeister (Rob Schneider). It’s been 20 years since these iconic characters have come out of the SNL vault. Richmeister is featured in “Steve’s Kid” which was directed by Hank Perlman of Hungry Man for DDB Chicago.
CreditsClient State Farm Agency DDB Chicago John Maxham, chief creative officer; Barry Burdiak, John Hayes, group creative directors; Joe Cianciotto, chief digital officer; Gustavo de Mello, group strategy director; Penn French, group business director; Diane Jackson, director of production; Scott Kemper, executive producer; Luke LiManni, producer; Kurt Riemersma, Mike Porritt, Andrew Bloom, creative directors/art directors; Matt Ben Zeev, Frank Oles, Nathan Monteith, creative director/copywriters; Chris Bruney, art director; Nick Novich, copywriter. Production Hungry Man Hank Perlman, director. Editorial Cutters Matt Walsh, editor; Craig Duncan, exec producer; Patrick Casey, producer. Post/VFX Filmworkers Club Michael Masur, colorist; Rob Churchill, Daniel Pernikoff, Michael Anderson, visual effects artists; Derek de Board, exec producer; Casey Swircz, producer.
Quantas, Creative Agency Convicts, Director Justin McMillan Bring Us “Australia in the Sky”
For the first time in a decade, Qantas has unveiled a brand campaign in the North American market as demand for travel between the U.S. and Australia continues to grow.
Academy Award-nominated writer, producer and director Baz Luhrmann and four-time Academy Award-winning costume and production designer Catherine Martin act as creative consultants and ambassadors for the campaign, titled “Australia in the Sky,” which features Qantas crew alongside an all-star cast of Australian talent including actor and model Charlee Fraser and model Jess Hart.
The campaign lands as Qantas celebrates 70 years of flying to North America this year and continues to invest in new aircraft and routes servicing the U.S., including Project Sunrise non-stop flights which are expected to take-off between Sydney and New York in 2026.
Filmed at Qantas’ Los Angeles hangar onboard an A380 aircraft, the campaign also features scenes from famous locations around Australia including Sydney’s iconic Bondi Beach and a flyover of Sydney Harbor, as well as Melbourne’s Federation Square and the Great Barrier Reef.
Qantas tapped creative agency Convicts to develop the concept and creative for the campaign, which is directed by Australian director Justin McMillan.
“Sharing the spirit of Qantas with our mates in the U.S.--and around the world--has always been a dream of ours,” said Pete Maiden, founder and CEO of Convicts. “Qantas isn’t just a national favorite down under, the airline brings the Aussie energy to life on their flights with the little touches of magic--from the menu to the staff to the overall energy on the plane--that we captured and amplified in our ‘Australia in the Sky’ campaign. When we approached the Aussie creative... Read More