Young football fans from around the world declare their allegiance to Manchester United—each proclaiming “I play for Manchester United” while wearing the team jersey—in a new Chevrolet commercial from Commonwealth//McCann, Detroit.
Directed and shot by Joaquin Baca-Asay, this :60 began running on broadcast and social channels last weekend to coincide with a special event at Manchester United’s first Premier League match. Eleven kids from across the globe—dubbed as “mascots” because of their dedication to the team— took to the field at Old Trafford stadium with their football idols and swapped shirts with them just before the game. Each child’s story can be found at www.ChevroletFC.com.
CreditsClient Chevrolet Agency Commonwealth/McCann, Detroit Linus Karlsson, creative chairman; Andreas Dahlqvist, chief creative officer global; Matt Canzano, deputy global chief creative officer; Greg Collins, creative director/copywriter; Emil Nisowski, creative director/art director; Gary Wise, associate creative director; Scott Lenfestey, sr. copywriter; Shawn Knight, Joel Vile, Chris Raimond, digital art directors; Brian Dilorenzo, chief production officer; Jeff Beverly, director of content; Craig Mungons, executive producer; Ryan Wallace, digital producer; Conner Huber, global director of strategy. Production MJZ Joaquin Baca-Asay, director/DP; Emma Wilcockson, exec producer; Lalou Dammond, live-action producer; Steven Fernandez, first A.D.; Jane Carroll, production designer. VFX a52 Andy McKenna, VFX supervisor/2D VFX artist; Richard Hirst, Cameron Coombs, Steve Wolff, 2D VFX artists; Ian Ruhfass, Caleb Hecht, CG artists; Chris Janney, CG Massive TD; Joe Chiechi, tracking; Tiffany Germann, roto; Scott Boyajan, Daughn Godd Ward, producers; Megan Meloth, exec producer. Post Company 3 Tom Poole, colorist; Dana Bloder, producer. Editorial Rock Paper Scissors NY Ted Guard, editor; Jenny Greenfield, producer; Chris Mitchell, sr. cutting assistant; JK Carrington, assistant. Music Unseen Music Keith Kenniff Sound Design Rock Paper Scissors. Audio Lime Studios Mark Meyuhas, mixer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More