This animated ad out of agency goodness Mfg. spoofs the HBO show Silicon Valley and the fandom around ballyhooed impractical concocted inventions such as 4-D printers and smart scissors. These dubious innovations are then contrasted with a practical technological breakthrough, Toshiba’s Encore 2 tablets.
Animation studio on the spot was Friends Night.
CreditsClient Toshiba Agency goodness Mfg. Tom Adams, executive creative director; Rob Bajohr, art director; Eric Manchester, Jonas Bodin, copywriters; Rupert Samuel, executive VP, director of integrated production; Cristiana Ladki, producer. Animation Friends Night Visual Effects Nightshift Guillaume Raffi, exec producer; Jon Howard, VFX artist. Music/Sound HUM Music Scott Glenn, Chanel Scott, producers. Finishing Trailer Park John Ryan, head of postproduction; Erin McMahon, producer
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More