This two-minute online film features Seattle Seahawks cornerback Richard Sherman and his mom, Beverly, along with four charismatic super fans who together embark on an adventure. Beverly and her super fan cohorts do everything in their power, aided by a helicopter, to make sure Super Bowl champion Sherman gets his Chunky soup before the big game.
Created in a campy, tongue-in-cheek style reminiscent of the 1960’s Batman TV series, versions of the film will also air as :30 and :15 TV spots, which will encourage viewers to see the full epic adventure at Chunky.com.
Fatal Farm of production house Gifted Youth directed for Y&R New York.
Credits
Client Campbell’s Chunky Agency Y&R New York Jim Elliott, chief creative officer; James Caporimo, executive creative director; Stephen Hersh, creative director/partner; Eric Glickman, creative director; Letitia Jacobs, executive director of content production; Samantha Bonom, sr. producer. Production Gifted Youth Fatal Farm, director; Ulrik Bentzen Boel, DP; Stephen Mohammed, line producer; Dal Wolf, executivep roducer; Anthony Ficalora, head of production. Editorial Big Sky, NY Chris Franklin, editor; David Madden, Eirinn Disbrow, assistant editors; Cheryl Panek, exec producer; Sarah Van Tassel, producer. Visual Effects Ryan Sears. Post Nice Shoes, NY Chris Ryan, colorist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
