This new film directed by Joel Pilger of Impossible Pictures for agency Griffin Archer highlights the work of painter Joseph Martinez, who painstakingly creates miniature masterpieces inside matchbook covers. This "Big Dreams/Small Canvases" documentary is part of the Arta Artist Series highlighting select artists that share the Arta spirit–both steeped in tradition and rooted in rebellion.
The mini-documentary will be used online (social media, banners, Arta web site) and will also be shown at gallery events/tequila tastings with Martinez in attendance. Griffin Archer created Arta matchbooks for the events where visitors will be encouraged to submit their own work on the inside cover and be part of the Arta gallery.
Credits
Client Arta Tequila Agency Griffin Archer Ellie Anderson, Glen Wachowiak, creative directors/writers; Kyle Werstein, art director; Genna Freeberg, executive producer. Production Impossible Pictures Joel Pilger, director/DP/editor; Kenneth Flanagan, 2nd camera; Kent Youngblood, line producer; Martha Douglas, post producer; Ricardo Cozzolino, Greg Herman, editors. Audio Coupe Studios.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
