Created by Dentsu Brazil and produced by Volcano Hotmind, this film deploys drones dressed as cow, chicken, corn and shrimp representing the main flavors of Cup Noodles. The mission of the drones is to take piping hot Cup Noodles to surfers, skateboarders and high-wire action sports participants while they’re in full action.
The tagline: “You never know when you’ll get hungry.”
Client Nissin Cup Noodles Agency Dentsu Brazil Mario D’Andrea, general creative director; Philip Cuvero, creative director/art direction; Christian Faria, head of design; Marcelo Camargo, art direction; Marcus Meireles, writer; Junior Diocletian, Murillo and Moretti Bianca Aguiar, producers. Producer/Developer Volcano Hotmind Volcano, direction; Enzo Barone, exec producer; Leandro Filloy, DP; Paulo Ribeiro, art director; Ricardo Ferrer, productino coordinator. Post Volcano Hotmind Daniel Moreira, 3D; Raoni Santos, compositor Daniel Fiori, editor. Post/Color Grading Psycho n’Look Audio New Moon
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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