In this TV spot directed by Alec Sutherland of Element for The Martin Agency, we see how faithful Boston Red Sox fans paint their homes–bringing Fenway Park’s Green Monster look and feel to their own abodes thanks to Benjamin Moore’s Fenway Collection.
Benjamin Moore paints is teaming up with the Boston Red Sox to not only help fans bring the Green Monster home, but to also give back to the city of Boston in the process. The new Fenway Collection, made and sold locally in Milford, Massachusetts, captures the spirit of the legendary team with shades including Green Monster, Boston Red, Boston Blue, Baseline White and Foul Pole Yellow. And for every gallon sold of the new Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area.
Credits
Client Benjamin Moore Agency The Martin Agency Joe Alexander, chief creative officer; Vanessa Fortier, Sean Riley, sr. VPs/creative directors; Justin Bajan, sr. copywriter; Christina Cairo, executive broadcast producer; Liza Miller, associate producer; Riana Bocchino, sr. project manager; Matt Mattox, group planning director; Kevin Rothermel, sr. strategic planner. Production Element Alec Sutherland, director; Mark Hankey, head of production; Mark Schwartzbard, DP. Editorial Whitehouse Post New York Barney Miller, editor; Matt Schaff, assistant editor; Lauren Hertzberg, exec producer; Melanie Klein, editorial producer. Animation/VFX Carbon VFX Frank Devlin, exec producer; Paul O’Bierne, sr. producer; Matt Reilly, sr. Flame artist; Joe Scallione, Flame assist; Yohance Brown, colorist. Music The Standell’s “Dirty Water” Audio Post Rainmaker Mike O’Conner, engineer/mixer.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More