This latest spot in Southern Comfort’s “Whatever’s Comfortable” campaign introduces us to Shark, a female character with a distinctive manicure. It’s all part of the campaign mantra which champions the attitude to be yourself.
Steve Rogers of Biscuit Filmworks directed for Wieden+Kennedy New York.
Client Brown Forman/Southern Comfort Agency Wieden+Kennedy New York Susan Hoffman, executive creative director; Jimm Lasser, Caleb Jensen, creative directors; Laddie Peterson, Jeff Dryer, creatives; Orlee Tatarka, producer; Nick Setounski, head of content production. Production Biscuit Filmworks Steve Rogers, director; Holly Vega, exec producer; Shawn Lacy, managing director; Kathy Rhodes, line producer; Benoit Delhomme, DP. Editorial Mackenzie Cutler Gavin Cutler, editor; Ryan Steele, assistant editor; Sasha Hirschfeld, post executive producer. VFX The Mill Orlaith Finucane, Aleen Kim, VFX sr. producers. Jade Kim, lead Flame artist/creative direcxtor; Margolit Steiner, Flame artist/creative director; Laurent Giaume, CG artist. Music/Sound Design Song: “Litte Red Riding Hood” Bushwalla, lead vocals; Sallie Ford, background vocals; Graeme Gibson, Sallie Ford, instrumentals. Music Walker Audio Post Sonic Union Steve Rosen, mixer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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