We’re thrust into a police squad room where the atmosphere is tense as the chief is upset over the lack of progress in the investigation of a high-profile crime. Eight days since the felony was perpetrated, not a single suspect has been turned up. The chief bemoans that his department is “a punchline” in the newspaper headlines.
All the detectives and police personnel in the room are silent as they’re being chewed out–except for one brave guy who tells everyone that they have to move to the den. That’s because his wife’s book club meeting is taking over the squad room they currently occupy.
Sure enough, the move is on as the gent greets his wife and her guests, and moves to the den where he watches on his TV set the now resumed police drama as it unfolds in his den. This was all made possible by AT&T’s U-verse which allows viewers to pause and play what they’re watching in any room, underscoring the campaign slogan, “The U-verse Revolves Around You.”
Steve Ayson of MJZ directed for BBDO New York.
