In this spot directed by Jim Jenkins of O Positive for BBDO NY, former NBA superstar Charles Barkley gives some valuable advice to current all star James Harden on how to start the season fresh: new Foot Locker gear, and a short memory.
“All the greats have short memories,” observed Barkley, including himself, and Scottie Pippin, who also makes an appearance. Pippin might also be a bit delusional as his short memory has him ranked as the greatest player in Chicago Bulls history.
This piece is the latest in the ongoing Foot Locker Approved campaign which encourages folks to “start fresh” and launches just in time for the Back-to-School season.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Chris Beresford-Hill, Dan Lucey, executive creative directors; Mike Motch, copywriter; Austin Mankey, art director; David Rolfe, director of integrated production; Anthony Curtis, executive producer. Production O Positive Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Eric Steelburg, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Sasha Hirschfeld, exec producer; Nick Divers, Mike Leuis, assistant editors. Audio Heard City Keith Reynaud, mixer. Online Editorial Smigital Jim Hayhow, Smoke artist; Joseph Miller, assistant Smoke artist. Post Company 3 Tim Masick, colorist. FX Hornet Inc.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
