“Be David” is a public service short crafted by creative collective Wander in collaboration with Oxfam America. Using its signature Syncopated Storytelling℠, Wander created an information-rich narrative that blends enthusiasm and a touch of humor to activate viewers to champion for change with Oxfam America. In other words: find their inner David.
The “Be David” project highlights the story of Ghana’s Joanna Manu, who attended a training session sponsored by Oxfam America and stood up against land threats and environmental hazards wrought by an open pit gold mining company. The larger message–that we all have inner power to influence and make change–is conveyed with Wander’s Syncopated Storytelling approach using quick cuts, graphic design, and unexpected imagery to punctuate the film’s voiceover narration with warmth and humor.
“Be David” was directed and edited by Wander Collective’s Aaron Weber. Weber co-wrote with Scott Keneally.
Client Oxfam America Jane Humber, creative director. Production/Creative Wander Aaron Weber, creative director/director/editor/co-writer; Scott Keneally, co-writer; Cryssy Cheun, designer. Audio The Ski Team, sound design/audio mix.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More