Created by Vancouver, B.C.-based ad agency One Twenty Three West and directed by Max Sherman of production house OPC Family Style, this short shows Montana’s Cookhouse surprising real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services.
“We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana’s would be to literally bring the BBQ food to people in a creative way,” said Scot Keith, founder and managing director, One Twenty Three West. “It allowed us to create a number of great content opportunities and was a lot of fun to do.”
Over two days of bartering and shooting, they received a psychic reading, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo.
The campaign consisting of this short and spots will be airing in cinemas across Canada, on TSN and online pre-roll. Longer versions of the each encounter will be released on Montana’s Facebook page and on Twitter.
CreditsClient Montana’s Cookhouse & Bar/Cara Operations Ltd. Agency One Twenty Three West Rob Sweetman, creative director/art director; Bryan Collins, creative director/copywriter; Paul Riss, art director. Production OPC Family Style Max Sherman, director; Kiel Milligan, DP; Harland Weiss, Donovan Boden, Liz Dussault, exec producers; Dwight Phipps, producer. Editorial One Twenty Three West Oleg Jiliba, editor. Music/Sound Design Six Degrees.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More