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    New Short: Montana’s “Paid For in Meat”

    By SHOOTUpdated:No Comments1141 Views

    Created by Vancouver, B.C.-based ad agency One Twenty Three West and directed by Max Sherman of production house OPC Family Style, this short shows Montana’s Cookhouse surprising real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services.

    “We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana’s would be to literally bring the BBQ food to people in a creative way,” said Scot Keith, founder and managing director, One Twenty Three West. “It allowed us to create a number of great content opportunities and was a lot of fun to do.”

    Over two days of bartering and shooting, they received a psychic reading, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo.

    The campaign consisting of this short and spots will be airing in cinemas across Canada, on TSN and online pre-roll. Longer versions of the each encounter will be released on Montana’s Facebook page and on Twitter.

    Credits

    Client Montana’s Cookhouse & Bar/Cara Operations Ltd. Agency One Twenty Three West Rob Sweetman, creative director/art director; Bryan Collins, creative director/copywriter; Paul Riss, art director. Production OPC Family Style Max Sherman, director; Kiel Milligan, DP; Harland Weiss, Donovan Boden, Liz Dussault, exec producers; Dwight Phipps, producer. Editorial One Twenty Three West Oleg Jiliba, editor. Music/Sound Design Six Degrees.

    Video Tags:One Twenty Three WestOPC Family Style



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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