Armando Fonseca via Cine Favela and Creator League directed, shot and edited this short capturing the Pearls Negras music track “Guerreira.” It’s part of the ongoing series of shorts based on songs from the Pepsi Beats of the Beautiful Game album.

Cine Favela is a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. This latest short follows a young boy through the colorful streets of Brazil. On his journey, he shows the world the early ardor and loyalty for the sport of football – from watching the game with his extended family, painting flags on his street and trading the traditional player stickers to finding a ball and pitch wherever possible, football is life and life is football for this Brazilian boy.

“Brazil’s passion for football, music, creativity and life is legendary,” said Frank Cooper III, CMO, Global Consumer Engagement, PepsiCo Global Beverages Group. “Who better to bring to life that passion than Brazil’s own young, ambitious and hopeful talent? Through the Pepsi Beats of the Beautiful Game project and Pepsi’s partnership with Cine Favela, we are providing an opportunity for some of the most aspiring creatives from the favelas to direct short films that speak to Brazil and the unifying spirit of the game of football.”  

Credits

Client Pepsi Production Cine Favela, Creator League Armando Fonseca, director/DP/editor; Frank Cooper III, executive producer.

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