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    New Short: Pepsi’s “Guerreira”

    By SHOOTUpdated:No Comments2041 Views

    Armando Fonseca via Cine Favela and Creator League directed, shot and edited this short capturing the Pearls Negras music track “Guerreira.” It’s part of the ongoing series of shorts based on songs from the Pepsi Beats of the Beautiful Game album.

    Cine Favela is a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. This latest short follows a young boy through the colorful streets of Brazil. On his journey, he shows the world the early ardor and loyalty for the sport of football – from watching the game with his extended family, painting flags on his street and trading the traditional player stickers to finding a ball and pitch wherever possible, football is life and life is football for this Brazilian boy.

    “Brazil’s passion for football, music, creativity and life is legendary,” said Frank Cooper III, CMO, Global Consumer Engagement, PepsiCo Global Beverages Group. “Who better to bring to life that passion than Brazil’s own young, ambitious and hopeful talent? Through the Pepsi Beats of the Beautiful Game project and Pepsi’s partnership with Cine Favela, we are providing an opportunity for some of the most aspiring creatives from the favelas to direct short films that speak to Brazil and the unifying spirit of the game of football.”  

    Credits

    Client Pepsi Production Cine Favela, Creator League Armando Fonseca, director/DP/editor; Frank Cooper III, executive producer.

    Video Tags:Armando Fonsecapepsi



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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