Noam Murro of Biscuit Filmworks directed this :90 which tells the inspiring tale of people who through a simple daily ritual at a pub await the eventual return home of a U.S. soldier.
This simple slice of life from BBDO New York celebrates a community’s patriotism and appreciation of those in military service.
Client Guinness Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Dan Lucey, Jens Waernes, creative directors/art directors; Chris Beresford-Hill, Tom Kraemer, creative directors/copywriters; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Rani Vaz, executive music producer; Gordon McLean, group behavioral planning director. Production Biscuit Filmworks Noam Murro, director; Eric Schmidt, DP; Shawn Lacy, managing director; Jay Veal, line producer; Colleen O'Donnell, exec producer; Rachel Glaub, head of production; Jennifer Berry, production supervisor; Bruce McCloskey, production designer. Editorial Work Editorial Neil Smith, editor; Adam Witten, assistant editor. Sound Design Henryboy Music Human Audio Post Sound Lounge Tom Jucarone, mixer. Post Company 3 Tim Masick, colorist. Visual Effects Absolute Post
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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