A guy fantasizes about he and his male buddy having a Loctite Go2 Glue party. We see the dreaming gent being joyously hurled about a room by his partner, breaking everything in sight–secure in the fact that Loctite Glue will seamlessly repair all the breakage.
This offbeat spot–which gives a new meaning to male bonding–was directed by David Shane of O Positive for agency Fallon.
Client Loctite Agency Fallon Jeff Kling, chief creative officer; Jason Bottenus, creative director; Jonathan Moehnke, art director; Bo Macdonald, copywriter; Charles Wolford, executive producer; Andrew Koningen, producer. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Ken Licata, producer; Sebastian Pfaffenbichler, DP. Editorial Cut+Run Steve Gandolfi, Sean Stender, editors; Carr Schilling, exec producer; Amburr Farls, producer; Michelle Eskin, managing director. Music tonefarmer Sam Skarstad, Jimmy Harned Visual Effects Cut + Run Liz Lydecker, sr. producer. Post The Mill Shane Reed, colorist. Audio Post Lime Loren Silber, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
