With Father’s Day nearly upon us, this spot shows the lengths–of a commute–a Dad will go through in order to provide a healthy breakfast for his daughter on the first day of her new job.
Matt Smukler of Community Films directed for Saatchi & Saatchi New York.
CreditsClient General Mills/Cheerios Agency Saatchi & Saatchi New York Peter Moore Smith, Justin Ebert, executive creative directors; Johnnie Ingram, creative director; Tanya LeSieur, chief production officer; John Doris, head of content production; Dani Stoller, executive producer; Eric Korte, music director. Production Community Films Matt Smukler, director; Tami Reiker, DP; Carl Swan, Lizzie Schwartz, exec producers; Carr Donald, line producer. Editorial Beast Jim Ulbrich, editor; Elmer McCarty, assistant editor; VFX Calabash Animation, Scott Bravo, sr. VFX artist; Mark Reyes, producer; Michael Ricca, VFX compositor/animator & compositor; Wayne Brejcha, creative director; Sean Henry, exec producer; Emily Williamson, VFX producer. Post Company 3 Tom Poole, colorist. Music Big Foote
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More