Lila Eliana Walsh, who’s 14 years old, made her filmmaking debut with this video for Smarty Pants Vitamins. The slices-of-life piece was produced by Adolescent Content, a production company specializing in young, often teen directorial talent for real-world assignments.
Established filmmaker Ramaa Mosley, creative director at Adolescent Content, said she founded the company because of her belief that teenage talent can channel a pure creativity and charm that eludes many of their adult counterparts.
Credits
Client Smarty Pants Clay Nichols, head of marketing. Agency (in-house). Production Adolescent Content Lily Eliana Walsh, director; Ramaa Mosley, creative director; Hope Farley, exec producer; Will Dearborn, DP. Editorial Homestead Editorial Kevin Palmer, editor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
