A would-be top banana executive talks about his corporate vision. Seated at his desk, he has behind him through the window a view of a sweeping cityscape replete with skyscrapers.
However, this backdrop undergoes an unexpected transformation thanks to the man’s wife, offering a humorous take on this captain of industry’s stature. Still, he’s smart enough to take advantage of FedEx’s simple flat rate shipping option for Express packages.
“Skyscraper” was directed by Jim Jenkins of O Positive who has a long track record of working with FedEx and agency BBDO NY on assorted comedy spots.
CreditsClient FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Kain, Gianfranco Arena, executive creative directors; Tom Kraemer, sr. creative director/copywriter; Jens Waernes, sr. creative director/art director; Amy Wertheimer, group executive producer. Production O Positive Jim Jenkins, director; Marc Grill, exec producer; Chris Soos, DP. Editorial No. 6 Jason Macdonald, editor. Post/VFX MPC New York Camila De Biaggi, VFX producer; Alex Lovejoy, VFX creative director. Post Company 3 Tom Poole, colorist. Audio Sound Lounge Tom Jucarone, mixer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More