Part of Droga5's "Chapter Two" campaign for Prudential financial services, this docu short introduces us to retired postal worker Carol Lewis who shares her long-time love of filmmaking and her desire to be a director.
Filmmaking becomes the second chapter of her life now that she is a retiree.
TJ Martin and Dan Lindsay, the 2012 Ocar-winning documentarians behind Undefeated, directed this profile of Lewis–and later provided support for her directorial debut.
Client Prudential Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Kevin Brady, executive creative director; Ray Del Savio, Jerry Hoak, creative directors; Bryan Wolff, Ant White, copywriters; Daniel Sumarna, Karen Short, art directors; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Anders Hedberg, sr. producer; David Justus, technology director; Teodor Florea, head of brand strategy; Zach Foster, brand strategy director. Production Brainwashed Martin+Lindsay, directors; Kathy Saelee, production manager. Editorial Cut+Run NY Isaac Chen, editor; Ryan Harrington, assistant editor; Rana Martin, Carr Schilling, exec producers; Remy Foxx, Ashley Thompson, producers. Post Company 3.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick. The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs. “I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years. Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system. “There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
