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    DDB NY Introduces “The Drinkable Book”

    By SHOOTUpdated:No Comments4271 Views

    DDB New York has teamed  with WATERisLife to launch “The Drinkable Book,” a manual that teaches safe water tips and serves as a tool that literally kills deadly waterborne diseases, providing the reader with the means to create clean, drinkable water with each page.

    “The Drinkable Book” features a brand new type of paper invented by McGill University & University of Virginia chemist, Dr. Theresa Dankovich, and works like a scientific coffee filter. Each page of the book is coated with silver nanoparticles, which kill diseases like cholera, E. coli and typhoid.
     
    The book itself works in three easy steps. Simply tear along the perforation. Slide the filter into the 3D printed case (i.e., the book’s packaging). Pour the contaminated water through and the result is drinkable water. After passing water through the filter, there is a reduction of greater than 99.99 percent in bacteria count, which is comparable to tap water in the United States. Each book contains 24 usable pages, each of which contains two filters which each last 30 days. In total, the book can provide a single person with clean water for up to four years.
     
    Credits

    Client WATERisLIFE Agency DDB New York Matt Eastwood, chief creative officer; Menno Kluin, executive creative director; Andrew McKechnie, group creative director; Juan Carlos Pagan, head of design; Sam Shepherd, Frank Cartagena, associate creative directors; Brian Gartside, Aaron Stephenson, designers; Kyle McMorrow, director/editor; Nina Horowitz, producer; Ralph Navarro, director of integrated production; Ed Zazzera, head of production. Printing Bowe House Press  Jamie Mahoney Binding of “The Drinkable Book” Xweet, Peter X. Ksiezopolski. Chemist/inventor Dr. Theresa Dankovich

    ScreenWork Categories:Educaton,Demo,How-To
    Video Tags:DDB New YorkThe Drinkable BookWATERisLIFE



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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