Imagine testing a self-parking car or experiencing a medieval jousting match from the hood of a MINI. Those were just two of the ideas that over 800 MINI owners submitted in a call to the brand’s 200,000 registered owners in its “Final Test Test Drives” competition as MINI sought contributions from its most passionate fans to launch its new MINI Cooper hardtop.
MINI and its marketing agency BSSP culled through over 800 ideas and shot 10 original films with Tool of North America that bring to life the real–and sometimes fantastical attributes of the new MINI Cooper hardtop www.MINIFTTD.com. Taking the input from its owners one more step, MINI then turned some designs and ideas into actual features that it is making available as ‘New Originals” custom options packages on select cars.
This "Anthem" commercial provides a taste of the overall campaign and the 10 films.
Credits
Client MINI Agency Butler, Shine, Stern & Partners John Butler, executive creative director; Steve Mapp, creative director/director; Lyle Yetman, creative director; Sinan Dagli, art director; Lucas Zehner, copywriter; Adrienne Cummins, director of broadcast production; John Riddle, producer; Richard Quan, executive producer. Production Tool of North America Erich Joiner, Ben Tricklebank, directors; Crille Forsberg, DP; Oliver Fuselier, managing director/exec producer; Kelly Christensen, line producer. Editorial Cleaver/Butler, Shine, Stern & Partners Eddie Ringer, Dave Becker, editors. Therapy Studios Doobie White, editor. Cut+Run Pete Koob, editor. Post Spy Post, Chris Martin, sr. colorist; Lori Joseph, exec producer. Music/Sound Design Yessian Michael Yessian, head of production/partner; Andy Grush, creative director; Dave Curtin, exec producer; Patrick O’Brien, producer; Jeff Dittenber, Weston Fonger, sound designers. Audio One Union Lauren Mask, studio manager; Joaby Deal, sr. engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
