Imagine testing a self-parking car or experiencing a medieval jousting match from the hood of a MINI.  Those were just two of the ideas that over 800 MINI owners submitted in a call to the brand’s 200,000 registered owners in its “Final Test Test Drives” competition as MINI sought contributions from its most passionate fans to launch its new MINI Cooper hardtop.

MINI and its marketing agency BSSP culled through over 800 ideas and shot 10 original films with Tool of North America that bring to life the real–and sometimes fantastical attributes of the new MINI Cooper hardtop  www.MINIFTTD.com. Taking the input from its owners one more step, MINI then turned some designs and ideas into actual features that it is making available as ‘New Originals” custom options packages on select cars.

This "Anthem" commercial provides a taste of the overall campaign and the 10 films.

Credits

Client MINI Agency Butler, Shine, Stern & Partners  John Butler, executive creative director; Steve Mapp, creative director/director; Lyle Yetman, creative director; Sinan Dagli, art director; Lucas Zehner, copywriter; Adrienne Cummins, director of broadcast production; John Riddle, producer; Richard Quan, executive producer. Production Tool of North America  Erich Joiner, Ben Tricklebank, directors; Crille Forsberg, DP; Oliver Fuselier, managing director/exec producer; Kelly Christensen, line producer. Editorial Cleaver/Butler, Shine, Stern & Partners Eddie Ringer, Dave Becker, editors. Therapy Studios Doobie White, editor. Cut+Run Pete Koob, editor. Post  Spy Post, Chris Martin, sr. colorist; Lori Joseph, exec producer. Music/Sound Design Yessian Michael Yessian, head of production/partner; Andy Grush, creative director; Dave Curtin, exec producer; Patrick O’Brien, producer; Jeff Dittenber, Weston Fonger, sound designers. Audio One Union Lauren Mask, studio manager; Joaby Deal, sr. engineer.

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