Client Taco Bell Agency Deutsch LA Pete Favat, chief creative officer; Brett Craig, executive creative director; Jason Karley, Josh DiMarcantonio, creative directors; Gordy Sang, Brian Sieband, associate creative directors; Jeremiah Wassom, sr. art director; Trey Tyler, sr. copywriter; Vic Palumbo, director of integrated production; Paul Roy, executive producer; Jeff Perino, sr. producer; Damon Vinyard, associate producer; Dave Rocco, music supervisor. Production Moxie Pictures Frank Todaro, director; Jon Zilles, DP; Robert Fernandez, exec producer; Matt Oshea, line producer. Production (Food/tabletop) Wood Shop, Culver City, Calif. Trevor Shepard, director; Sam Swisher, exec producer. Editorial Rock Paper Scissors Adam Pertofsky, editor; Marjorie Sacks, assistant editor. C.L. Weaver, exec producer; Shada Shariatzadeh, producer. Post a52, Santa Monica. Paul Yacono, colorist; Andy Barrios, VFX supervisor; Brendan Crockett, lead Flame artist; Megan Meloth, exec producer; Meredith Cherniack, producer. Music Massive Music, Culver City Audio Lime Studios, Santa Monica Mark Meyuhas, Rohan Young, mixers; Jessica Locke, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
