How does it feel to have a 25-foot Titan at your beck and call? Pretty amazing. In fact, every aspect of life is better with a Titan. In support of the launch of gaming blockbuster Titanfall, EA and Respawn Entertainment–along with its agency Heat–set out to capture the ear-to-ear grinning invincibility you feel when you first climb into your very own Titan and start dominating the world. The “Shadow” spot brings to life the theme of the overall Titanfall campaign, “Life is Better with a Titan” as we see two guys, each shadowed by his own massive Titan, strolling through the city where they all inevitably meet.
Credits
Client Electronic Arts (Titanfall video game) Agency Heat Warren Cockrel, creative director/copywriter; Anna Rowland, creative director/art director; Jake Grand. content producer; Aaron Salis, strategist. Production Hungry Man Wayne McClammy, director; Mino Jarjoura, exec producer; Nate Young, producer; Eigil Bryld, Darran Tiernan, DPs. Editorial Final Cut Eric Zumbrunnen, editor; Scott Butzer, assistant editor; Saima Awan, exec producer; Suzy Ramirez, post producer. Visual Effects The Mill LA Phil Crowe, Jon Leonti, creative directors; John Shirley, lead compositor; Adam Scott, colorist; Sue Troyan, exec producer; Anastasia Von Rahl, post producer. Music Beacon Street Studios Track–”Me and My Shadow” (Jolson/Rose/Dreyer). Andrew Feltenstein, John Nau, arrangers; Leslie DiLullo, exec producer. Sound Design Mit Out Sound Ren Klyce, sound designer. Respawn Erik Kraber, sound designer. Audio Post Lime Studios. Rohan Young, engineer.
Screenwork Type:Top Spot
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
Read MoreMySHOOT Profiles
Add A Comment