How does it feel to have a 25-foot Titan at your beck and call? Pretty amazing. In fact, every aspect of life is better with a Titan. In support of the launch of gaming blockbuster Titanfall, EA and Respawn Entertainment–along with its agency Heat–set out to capture the ear-to-ear grinning invincibility you feel when you first climb into your very own Titan and start dominating the world. The “Shadow” spot brings to life the theme of the overall Titanfall campaign, “Life is Better with a Titan” as we see two guys, each shadowed by his own massive Titan, strolling through the city where they all inevitably meet.
Credits
Client Electronic Arts (Titanfall video game) Agency Heat Warren Cockrel, creative director/copywriter; Anna Rowland, creative director/art director; Jake Grand. content producer; Aaron Salis, strategist. Production Hungry Man Wayne McClammy, director; Mino Jarjoura, exec producer; Nate Young, producer; Eigil Bryld, Darran Tiernan, DPs. Editorial Final Cut Eric Zumbrunnen, editor; Scott Butzer, assistant editor; Saima Awan, exec producer; Suzy Ramirez, post producer. Visual Effects The Mill LA Phil Crowe, Jon Leonti, creative directors; John Shirley, lead compositor; Adam Scott, colorist; Sue Troyan, exec producer; Anastasia Von Rahl, post producer. Music Beacon Street Studios Track–”Me and My Shadow” (Jolson/Rose/Dreyer). Andrew Feltenstein, John Nau, arrangers; Leslie DiLullo, exec producer. Sound Design Mit Out Sound Ren Klyce, sound designer. Respawn Erik Kraber, sound designer. Audio Post Lime Studios. Rohan Young, engineer.
Screenwork Type:Top Spot
Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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