This video captures a mall stunt which is a follow-up to Footlocker’s TV spot “Disguise” which debuted last month starring NBA star James Harden. The original ad featured Harden donning a disguise in order to be able to take advantage of all the latest cool gear available at Foot Locker in February. This time around, Harden’s ploy was to dress up other guys in beards so they would look like him as they all descend upon the mall (the stunt was pulled off at the Houston Galleria). The video captures people’s real-life reactions to the mall ploy.
Both the spot and follow-up real-life video were created by BBDO New York.
CreditsClient Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Chris Beresford-Hill, Dan Lucey, executive creative directors; Farley Katz, copywriter; Banks Noel, art director; Anthony Curtis, executive producer; George Sholley, producer; Melissa Chester, executive music producer. Production HsuBox Productions Lawrence Chen, director; Tinx Chan, DP. Editorial The Cutting Room Merritt Duff, editor; Melissa Lubin, exec producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More