Henry-Alex Rubin of Smuggler directed this 90-second “What’s your problem? Sport Doesn’t Care” film capturing intimate moments in the lives of five Samsung Galaxy Team Paralympic Games athletes along with an appearance by U.S. Paralympian Evan Strong. Documenting everything from the 5 am wake-up calls and grueling workouts, to harsh weather and fear of failure, the piece depicts the myriad of trials faced by any top athlete, including those looking to compete in the Sochi 2014 Paralympic Winter Games.
Athletes featured in the films include: Jessica Gallagher–alpine skiing–Australia; Seung-Hwan Jung–ice sledge hockey-Korea; Katarzyna Rogowiec-cross-country skiing and biathlon-Poland; Anna Schaffelhuber-alpine skiing-Germany; Evan Strong-snowboard cross–United States; and Greg Westlake-ice sledge hockey-Canada.
Agency is 72andSunny Amsterdam.
Credits
Client Samsung Agency 72andSunny Amsterdam Carlo Cavallone, executive creative director/writer; Paulo Martins, creative director/designer; Yann Corlay, writer; Wendy Richardeson, designer; Eline Bakker, producer; Stephanie Newman, director of strategy. Production Smuggler, London. Henry-Alex Rubin, director; Ramon Leakey, producer; David Devlin, DP. Editorial Whitehouse Post, London. Russell Icke, editor; Iain Whitewright, assistant editor; Lisa Kenrick, exec producer. Post Glassworks Amsterdam. Armand Weeresinghe, exec producer; Scott Harris, colorist; Morten Vinther, lead Flame artist; Kyle Obley, Urs Furrer, Bob Roijen, Flame artists. Music Madplanet London Sam Morris, Dan Rodgers, company directors. Daniel Berridge, composer (title track: “Winter” from publisher Madplanet/Daniel&Berridge.)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
