Henry-Alex Rubin of Smuggler directed this 90-second “What’s your problem? Sport Doesn’t Care” film capturing intimate moments in the lives of five Samsung Galaxy Team Paralympic Games athletes along with an appearance by U.S. Paralympian Evan Strong. Documenting everything from the 5 am wake-up calls and grueling workouts, to harsh weather and fear of failure, the piece depicts the myriad of trials faced by any top athlete, including those looking to compete in the Sochi 2014 Paralympic Winter Games.
Athletes featured in the films include: Jessica Gallagher–alpine skiing–Australia; Seung-Hwan Jung–ice sledge hockey-Korea; Katarzyna Rogowiec-cross-country skiing and biathlon-Poland; Anna Schaffelhuber-alpine skiing-Germany; Evan Strong-snowboard cross–United States; and Greg Westlake-ice sledge hockey-Canada.
Agency is 72andSunny Amsterdam.
Client Samsung Agency 72andSunny Amsterdam Carlo Cavallone, executive creative director/writer; Paulo Martins, creative director/designer; Yann Corlay, writer; Wendy Richardeson, designer; Eline Bakker, producer; Stephanie Newman, director of strategy. Production Smuggler, London. Henry-Alex Rubin, director; Ramon Leakey, producer; David Devlin, DP. Editorial Whitehouse Post, London. Russell Icke, editor; Iain Whitewright, assistant editor; Lisa Kenrick, exec producer. Post Glassworks Amsterdam. Armand Weeresinghe, exec producer; Scott Harris, colorist; Morten Vinther, lead Flame artist; Kyle Obley, Urs Furrer, Bob Roijen, Flame artists. Music Madplanet London Sam Morris, Dan Rodgers, company directors. Daniel Berridge, composer (title track: “Winter” from publisher Madplanet/Daniel&Berridge.)
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More