While winning the lottery may be a dream come true, this spot from McCann Buenos Aires for the Latin American employment agency ZonaJobs brings a surreal nightmarish twist to what such a financial windfall can mean. Upon winning the lotto, a man suddenly sees his friends and relatives as crows, horror movie-like scavengers who are after him for his money. The commercial ends showing him alone in his mansion with the theme line, “You’re a lucky person if you work in something you love.” The advertising concept supports ZonaJobs’ core “Emplea tu pasión” brand positioning.
The commercial was directed by Turbostorm and produced by Buenos Aires production company TurboTrueno,
Credits
Client ZonaJobs-Dridco Agency McCann Buenos Aires Santiago Puiggari, CEO, Chavo D’Emilio, general creative director; Ignacio Porto, associate creative director; Diego Livachoff, creative director; Sergio Rio Leon, copywriter; Gustavo Gitmanabitch, art director; Federico Salday, in-house chief producer. Production/Post Turbo Trueno. Turbostorm, director; Joha Trosman, executive producer; Itati Falabella, producer; Diego Robaldo, photography; Luciano Lasca, art director/production designer; Demian Dominguez, postproduction coordinator. Music Indigo Musica
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
